Legal
Effective Date: February 27, 2026
Brand New Sleep ("we," "us," or "our") operates brandnewsleep.com. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or purchase our services. By using our site, you agree to the terms of this policy.
When you use our site or purchase a sleep plan, we may collect:
We use the information you provide solely to:
We do not sell, rent, trade, or otherwise share your personal information with any third party for advertising or marketing purposes, ever.
We work with carefully selected third-party service providers to operate our business, including payment processing, form handling, email communication, and website hosting. These providers process your data only as necessary to perform services on our behalf and are not permitted to use your data for their own purposes. Each provider maintains their own privacy and security standards, which we encourage you to review independently.
Our services are intended for parents and legal guardians of children. We do not market to, or knowingly collect personal information directly from, any person under the age of 13. Any information about a child included in our intake form is provided voluntarily by a parent or legal guardian solely for the purpose of creating a personalized sleep plan for that child.
We do not share, sell, or use children's information for any purpose beyond delivering the service for which it was submitted. If you believe we have inadvertently collected information from or about a child in a manner inconsistent with this policy, please contact us immediately at hello@brandnewsleep.com and we will promptly delete it.
We implement reasonable and industry-standard technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and disclaim liability for unauthorized access beyond our reasonable control.
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Intake information is retained for a reasonable period to allow for plan revisions and customer support, after which it is deleted or anonymized.
Depending on your location, you may have rights regarding your personal data, including the right to access, correct, or request deletion of information we hold about you. To exercise any of these rights, contact us at hello@brandnewsleep.com. We will respond within a reasonable timeframe and in accordance with applicable law.
California residents may have additional rights under the California Consumer Privacy Act (CCPA). We do not sell personal information and do not discriminate against users who exercise their privacy rights.
To the fullest extent permitted by applicable law, Brand New Sleep shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of our services or any reliance on information provided in your sleep plan. Our total liability for any claim arising under this policy shall not exceed the amount you paid for the service.
This Privacy Policy is governed by the laws of the State of New Jersey, without regard to its conflict of law provisions. Any disputes arising under this policy shall be resolved exclusively in the state or federal courts located in Morris County, New Jersey.
We reserve the right to update this policy at any time. Material changes will be communicated via a notice on our website or by email. Your continued use of the site following any changes constitutes your acceptance of the revised policy. We encourage you to review this page periodically.